Enticent Launches New Points-Free Loyalty Program

Atlanta, GA - March 17, 2009 - Enticent announced the release of Fan Club, the company's new points-free loyalty platform.
"With Fan Club, our clients get a comprehensive bundle of Enticent's world class tools for music testing, surveys, contesting, email, games, and more...all in a totally points-free environment" said Chris Bell, President and CEO of Enticent. "The audience database remains the most under utilized asset in a media property's digital arsenal. Fan Club unlocks the value of the audience databa...even for media properties not yet ready to launch a point-based program."

Fan Club is Enticent's latest product and is designed to deliver the ultimate behind-the-password, VIP audience experience. Fan Club includes mass email, surveys, music testing, advanced contesting, and dozens of flash-based games and more.

"With Fan Club, we challenged our engineers to build a product that included many of the tools Enticent has made famous, but to do it in a way that is not dependent on the StickyFish points system for which we are most widely known" said Mike Becker, COO of Enticent. "I am blessed to be able to work with a very talented team of software engineers that took this challenge to heart and produced a world-class product that our clients will absolutely love."

ABOUT Enticent

Enticent is the leading provider of turn-key database, email, and loyalty marketing programs to media companies. Deployed by over 300 leading media brands, Enticent products are used to increase ratings and web traffic while driving audience database growth and generating direct response for advertisers. Enticent clients include media properties owned by Clear Channel, CBS Radio, Entercom, Comcast, Belo, Citadel, Tribune, and many others.

For more information on Enticent, visit www.Enticent.com or contact chris.bell@Enticent.com

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